Why are in person sales are so important to your business?

8 Mar 2024 8:55 AM | Susan K. Worley (Administrator)

1. Verbal & Non-Veral Behavioral Styles                                                                  Face-to-face sales allow you to engage in and observe verbal and non-verbal cues that aren't communicated through technology. 

2. Develop Transparency & Trust                                                                        Face-to-face sales affords your business and potential customer the opportunity to develop transparency through trust in way that is not always possible when compared to other forms of communication.

3. Judge Integrity, Competencies & Skills                                                            Face-to-face sales allows your business to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of your team.

4. Develop Strong Social Relationships                                                                Face-to-face sales allows your team to develop strong social relationships. In an environment where they can stand toe-to-toe and shake hands on a deal, that behavior facilitates social bonding and increases your stature with potential customers.

5. Develop A Sense of Belonging to the Organization                                            Face-to-face sales helps your team develop a clear understanding of how they themselves 'belong' to the organization in which they work, how they fit in and their relative status among other team members. This speaks not only to interactions with customers that help build your brand (allowing your team to feel a sense of "ownership" in your organization), but also to the shared group experience of your staff working together in your community. 

Women of FWA is a collective group dedictated to the advancement and success of everyone in the fence and gate trades.

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